SAVAGE Beer is a special edition of beers , for a younger audience . To realize this project we decided that the name of our product would be SAVAGE Beer, since we live in a society in which young people are interested in new stuff  , take risks and break rules ; the logo design was inspired by the jungle, lion specifically , we made an abstraction of the animal. The colors represent  elegance , power, mystery, nature , confidence, energy ; everything a young adult is looking .